Nonprofit Online Marketing and Fundraising Benchmark

The 2017 Blackbaud Luminate OnlineTM Benchmark Report is here. Download the full report and be sure to use the interactive benchmark tool to evaluate the health of your programs and discover areas for growth.

This report allows you to access performance and benchmarking metrics that cover:

  • Key trends that moved the needle in 2017
  • Vertical-specific performance for nonprofits with similar missions
  • Online fundraising performance and giving statistics
  • Email housefile growth and engagement trends
  • Advocacy trends and metrics

Collectively over this one-year period, the organizations in this report raised over $1.7 billion dollars, handled almost 25 million transactions, and sent over 6.4 billion emails.

Download the full Report.

Benchmark your own data!

Get started by entering your performance data, and we'll compile a detailed interactive benchmark report. See how your organization compares to similar organizations.

Start benchmark

The Online Giving Effect

Online giving and email marketing power your mission. See the latest nonprofit giving trends and evaluate your program.

Download the infographic to see how fostering relationships with existing supporters is the name of the game.

Luminate Online Resources

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