Nonprofit Online Marketing and Fundraising Benchmark

The 2018 Blackbaud Luminate Online® Benchmark Report is here. Download the full report and be sure to use the interactive benchmark tool to evaluate the health of your programs and discover areas for growth.

Data is one of your most important assets. Give it the attention it deserves.

This report allows you to access performance and benchmarking metrics that cover:

  • Key trends that moved the needle in 2018
  • Vertical-specific performance for nonprofits with similar missions
  • Online fundraising performance and giving statistics
  • Email housefile growth and engagement trends
  • Advocacy trends and metrics

Collectively over the last fiscal year, these organizations raised over $1.54 billion, handled almost 23 million transactions, and sent over 3.6 billion emails.

Download the full report.

Benchmark your own data!

Get started by entering your performance data, and we'll compile a detailed interactive benchmark report. See how your organization compares to similar organizations.

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Blackbaud Luminate Online Resources