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Based on the data you shared with us, we've calculated how your organization compares to other organizations with a similar mission (vertical) and with a similar reach (organization size). The "You" marker plots your location in the graphs below.
The charts below visualize nonprofit performance data for 2017. You can hover over the median, lower and higher quartiles to see exact values and year-over-year percent change metrics.
|Vertical||Vertical Open Rate|
vs. Your Open Rate
|Vertical Click Rate|
vs. Your Click Rate
|Vertical Conversion Rate|
vs. Your Conversion Rate
|Arts & Culture||19.8%||0.63%||0.04%|
|Association & Membership||19.2%||0.49%||0.02%|
|Disaster & International Aid||11.8%||0.45%||0.04%|
|Environment & Wildlife||14.0%||0.47%||0.04%|
|Health Services & Research||13.8%||0.49%||0.02%|
|Hospital Foundations & Hospitals||21.4%||0.63%||0.06%|
|Human & Social Services||14.9%||0.65%||0.04%|
|Public Broadcasting Stations||16.7%||0.58%||0.05%|
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