Download The Full Study

Blackbaud
Peer-to-Peer
Fundraising Study

A Three-Year Benchmark
Analysis of Event, Team, and
Individual Online Performance

Big Data Shines on Peer-to-Peer

The Blackbaud Peer-to-Peer Fundraising Study analyzes performance of traditional peer-to-peer fundraising events between 2013 and 2015. This year's Study combines event performance data for 186 organizations using Blackbaud’s TeamRaiser® fundraising solution.

Overall, 2015 was another great year for fundraising. We dug into the data to analyze performance and highlight key trends. Benchmark your event performance against your peers, and be sure to — download the full Study to get the nitty-gritty details.

Three Big Years of Fundraising

We based this benchmark Study on three years of walk, run, endurance, and cycling events. That’s 15,301 events with 10.6 million participants and over $1 billion in donations! This is how the total participation and revenue was distributed among the event categories.

The Peer-to-Peer Snapshot

Big things are happening in Peer-to-Peer space. Today, there are more nonprofits and events—meaning greater competition for participants and dollars—giving us more reason to turn to Big Data to help fine-tune our programs. Drill down into the data to get answers to your key questions.

The Best of Fundraising

Here's a collection of highlights from the Study to help you beat last season's numbers.

Team captains make up only 11% of the walk population, yet they’re responsible for bringing in 85% of the walkers. They also raise a higher percentage of online funds.

Retention rates declined by 7.8% for 5K events and by 5.4% for walks, while endurance events showed a huge 18.4% sharp increase in percent of returning participants.

Across all event types, participants who send email messages raise more than their peers who do not use email. Walk fundraisers who sent email raised 7 to 20 times more funds than non-emailers.

Asking for money is intimidating. Do your event website and coaching communications help participants talk about your mission and the important work that funds raised will support?

Average online donation amounts increased each year from 2013 to 2015. The average walk donation went up 8% from 2014 to 2015, to $71.81. Cycle events see the largest donations, with a $94.91 average gift size in 2015.

Provide social media content, pre-written emails, personalized posters, mobile applications, and more to make fundraising easy. The more of your participants' work you can do for them, the easier it will be for them to begin fundraising

The Full Study

This Study takes a look at participant and team online performance. We use our standard set of key performance indicators to measure performance:

  • Percent of participants who fundraise online
  • Average amount raised per participant
  • Average online donation
  • Average number of donations per participant
  • Percent of participants who send emails
  • Number of emails sent per participant

Plus, the Study is filled with trends and thoughtful advice to help fundraisers meet their performance goals.