Blackbaud Raiser’s Edge NXT + Blackbaud Marketing

Give Rise to Your Mission

A non-profit CRM and digital marketing platform specifically for outcome-driven organizations.


How Fundraising Happens

Recruit and organize constituents, build online fundraising campaigns, and nurture sustainable donor relationships.

Donor Database
A full, 360-view of all constituents including giving history, touch points, and engagement, providing valuable insights into what motivates future giving.
Wealth Analytics
Supplement your donor database with Blackbaud's proprietary data which includes hundreds of wealth and demographic attributes to model and predict a prospect’s likelihood to give.
Retention Insights
Simplify the renewal process with automatically-managed recurring gifts, and identify donors at risk of lapsing in order to correct the trend in a timely manner.
Donation Forms
Provide multiple giving options with intuitive one-click donation forms that are prefilled with the donor’s contact information and dynamic suggested gift amounts based on wealth analytics.
Behavioral Campaigns
Compose smart campaigns that track every click and every action. Keep the momentum moving with automated, action-triggered follow-up messages that keep the conversation going.

Mobilizing Social Good for Better Outcomes.

At Blackbaud, we are creating technology that empowers nonprofits to streamline workstreams and maximize efficiency, because outcomes matter.

Blackbaud Raiser’s Edge NXT with Blackbaud Marketing gives you control of every stage of the constituent lifecycle, such as acquisition, cultivation, and retention, helping you attract new supporters to your organization, engage them with the right communications according to their specific preferences, and grow the impact they have on your mission.

When you can assess every engagement a supporter has experienced, you can build brand loyalty and retain and expand the investment your supporters have in your organization.

This advanced technology will help you operate more efficiently, reach and engage new supporters, and retain and expand existing donor value, increasing your impact and moving your mission forward.


Blackbaud Raiser’s Edge NXT
with Blackbaud Marketing

See It Now


Powering Passion with Technology

Jennifer Grantham, senior director of annual giving at San Diego Humane Society (SDHS), discusses why her organization’s partnership with Blackbaud is so critical to its mission. SDHS uses the Cloud Solution for Nonprofits for everything from financial reporting to stewarding monthly donors. Watch now to see how San Diego Humane Society is increasing its impact in the Ecosystem of Good®.

Blackbaud Raiser's Edge NXT Resources

How to Videos for Fundraisers

Blackbaud Raiser's Edge NXT + Blackbaud Marketing
Blackbaud Raiser’s Edge NXT Overview
Peer-to-Peer Fundraising

Blackbaud Luminate Online® Benchmark Report 2019

This new Report covers performance metrics from nearly 900 organizations that collectively raised over $1.5 billion online, handled almost 23 million transactions, and sent more than 4.4 billion emails over the last year.

Get started now to see how you stack up to your peers.

Benchmark Yourself

Request a Demo

Make an Impact

Do more for your cause with donor management and marketing under the same roof. Meet your fundraising goals by equipping your nonprofit with the full capabilities of Blackbaud.