The Blackbaud Peer-to-Peer Fundraising Study is making its eleventh appearance on the desks of P2P fundraisers. 2020 was a year like none of us have experienced. With little warning and without any training in “pandemic-affected P2P fundraising,” you soldiered on and continued the necessary work needed to support your critical missions.
The data highlighted in this Study represents a careful analysis of 687 organizations that produced 31,035 peer-to-peer (P2P) fundraisers from January 1, 2019 through December 31, 2020. More than 9.4 million people combined to raise over $1.3 billion during that two-year period.
In March 2020, pandemic-related shutdowns swept the world and in-person events were forced to adapt. As we watched April and May pass, nonprofits came to accept (some slower than others) that large-scale public gatherings would not be permitted for the rest of the year. Due to a rapidly increasing rate of infection, local restrictions, and widespread uncertainty about the future, all in-person events were either cancelled, postponed, or “went virtual”.
It’s important to note that the category assigned to campaigns throughout this report reflects the categories they fit into prior to the pandemic. For example, an event that was originally a two-day cycling event but became an at-home or virtual event in 2020 was categorized as a cycling event.
Explore below for the highlevel findings of 2020. For a more detailed analysis, download the full Study.
Use our interactive benchmarking tool to evaluate your own organizations performance for the year. Compare the health of your programs and discover new areas for growth.Start benchmarking
Download the full Study today to get insights and detailed performance data covering:
Can't get enough? Our team of peer-to-peer fundraising experts will work with you to create your own personalized benchmark review. Email us at solutions@Blackbaud.com.